Why List Your Lakefront Home in Winter

The weather outside is frightful, so no one’s buying a home this time of the year, right? Think again. In the last 60 days, 35 lakefront homes went under contract in the region, including 33% of our available inventory. The market is trying to stay warm just like the rest of us, but lakefront homes are in short supply.

While winter may seem like a more challenging time to sell, the same rules don’t always apply for homes in a vacation destination. There are plenty of reasons to buy in winter, but here are some of the pros to selling your lakefront home in the off-season:

Higher priced homes see more action.

According to our listing agent, Cynthia Emerling, homes priced above $500,000 are seeing more interest. “The higher priced market starts to pick up in November, when people start evaluating their finances from the year and are motivated to take advantage of tax breaks.” Listing ahead of or during this surge of high-end buyer activity that your home sits on the market less time. “I tell high-end listings to hold out for this time of year, regardless of when they listed. This is when their buyer is in the market,” says Emerling.

Your home stays ready-to-show.

Selling in the summertime has its drawbacks. While it may be the time of year when your lakefront and landscaping look their best, it’s also the time when your lake house sees the most use. With family, friends, and guests in and out all summer, it can be difficult to ensure your home is ready-to-show when it needs to be. To maintain a staged, clean appearance, list your lakefront home in winter. As an added bonus, a light blanket of snow will cover any less-desirable features outside the home.

You’ll get the most out of your last summer on the lake.

There’s only a short window of summer weather here in the Finger Lakes. Showings can make it more difficult to schedule and enjoy your time at the lake. If your home is a vacation rental, constant showings can interfere with the guest experience. Guests who book in the peak season pay a premium for their stay and would prefer not to be interrupted by your agent.

Investment buyers have extra motivation.

On the vacation rental side, we see higher volumes of booking activity around the holidays. It makes sense – the whole family is gathered in one area, making it easy to plan their next vacation. Investment buyers don’t want to miss out on an opportunity to fill their calendars ahead of the new year. This is a huge motivator for short-term rental owners to buy ahead of the new year.


Even if you decide to hold off on listing until after the holidays, don’t wait too long. We see the spring market ramp up long before winter’s end. Lakefront buyers want to close have plenty of time to get their new home ready for summer.

Ready to list your lakefront home this winter? Start here!

Our real estate team will provide an assessment of your lakefront home and a rental analysis, free of charge, to attract buyers to the income potential of your listing. Call our lakefront listing experts today (888) 976-4981

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