Finger Lakes Premier Properties has 25 years of managing lakefront vacation rentals along seven of the Finger Lakes. Our diversified team has become the area experts in customer service, property management, yield management, marketing, and more! Below are a few tips from our team to get more bookings for your own vacation rental this year.
1. Put Your Best Image Forward
Make your home stand out with great photography, leading with one unique feature that is beautiful and enticing. Want to really impress potential guests? Add a virtual tour of your home!
2. Titles Matter!
It’s the first thing they see, will it entice them to look further? Not only does your title need to be catchy, but current. The Finger Lakes offers different experiences based on the seasons, your title can reflect that along with seasonal discounts.
3. Clear Rates
Are your rates nightly or monthly? How do they vary seasonally? Make sure your rates are clearly identified and compare yours with competitors regularly. Never feel obligated to discount without a clear understanding of the demand of your region.
4. How Detailed is Your Description?
Be detailed and strategic in your description. Help potential guests envision walking through the home by painting the picture. It should flow accordingly to how the layout of the home is, highlighting marketable and unique features and amenities.
5. What are the Sleeping Arrangements?
Details on bedding is the number one question you probably get by phone. Be clear in your description about what size bed(s) are in each room and even list them out for the reader as done below:
• Bedroom 1, First Floor: 1 King
• Bedroom 2, Second Floor: 2 Queen
6. Sell your Amenities!
You’ve invested in the extras, so show them off! Amenities are great selling points that make your listing more competitive. But do not advertise amenities you do not have. This will only create problems, resulting in poor reviews, less future bookings, and even threats from some listing sites to pull your listing for false advertising.
7. Quick Responses Pay Off.
The faster you respond to a booking inquiry, the more likely you are to secure that reservation. Guests will move on quickly if they do not hear from you. Timely responses will also increase your overall quality score on listing sites.
8. Always Update Your Calendar.
Updating your calendar frequently will not only help you avoid conflicts of last minute bookings, which are on the rise! Not just for the guests, but listing sites are also tracking the last time you revised your calendar, ranking you higher in search results based on the frequency that changes are made.
9. No Surprises in Your Booking Policy.
A clear, upfront booking policy will create trust between you and your guests. Make sure all details of payment dates and your cancellation policy are clearly identified to avoid any surprises for either of you.
10. Reviews, Reviews, Reviews.
The more you have, the higher you rank! Don’t be afraid to ask your guests to share their experience, in today’s world they expect a request. And review books are a nice gesture inside the vacation rental, but unfortunately, they don’t count online. After your guest has taken the time to review your home be sure to thanks them, every single one of them. Your responses, even to the 5-star reviews, help your listing in the algorithm on the major booking sites.
These are just some of the tactics we have used to secure more revenue each year for our 260 vacation homes. Our 25 years of experience in the Finger Lakes has produced a team of experts who specialize in all of these tactics. For more information about our vacation rental management services, click here.